Social media for us is the most powerful way to engage customers who reach out to us through different channels, it has added dimension to our customer service and most importantly, helped to reach out to a bigger audience. FC: How has social media impacted your brand and how do you use it as a tool? Plus, there’s a range of colorways (block color and prints), yes there is classic black but there’s also white, pink, coral, grey and a sweet yellow floral print (it has a retro feel) that features in their latest campaign. © 2020 Forbes Media LLC. We saw organic sales and growth through word of mouth. CTC: Fella is made up of a community of women and men who focus on the details. FELLA is a fusion of luxury swimwear, lingerie, and activewear designed in Sydney, Australia. The... Back by popular demand, the Hunter and Hubert bikini! From the choice of fabrics to the art direction and words we use, attention to detail is key. With details like underwire, adjustable straps, and structured boning, FELLA swimwear is designed to sculpt and support your figure while being functional from day to night. However if we had pick our most important cornerstones, it would be quality and the fit of the swimwear. The 'Fella w oman’ is said to appreciate swimwear that is simple yet sophisticated. FC: What do each of you bring to the label? This shoot defined who Fella was, and the launch was integral to setting to mood for Fella over the following years. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change. This classic swimsuit is a... Our favourite Casanova top again but this time we have paired it with a 90s style bottom which is both... A stunning underwired bra style top- (best for a B cup and above - sizes S M and L). All Rights Reserved, This is a BETA experience. Felicity Carter: What was your first fashionable memory? SHIPPING OVER $75 CTC: We just take it one season at a time. FC: What are the cornerstones of your company? You may opt-out by. CTC: The Fella philosophy centres on uncompromising quality, timeless beauty, sustainable manufacturing, as well as being practical and flattering—for every woman. FREE U.S. A cute-meets-flirty bikini top matched with... A classic bikini set with a modernist print and subtle details. FELLA is a fusion of luxury swimwear, lingerie, and activewear designed in Sydney, Australia. FELLA’s bikinis and one piece swimsuits are made with high-quality fabrics in beautifully tailored patterns for the perfect blend of sophistication and simplicity. Founded in 2012 by Rosie Iffla and Christine Tang is the glamourous swimwear label we should be wearing this summer, FELLA. SHOP NEW, Please note: International and expedited shipping. With this in mind. The company is based in Sydney and came about when the pair spotted a gap in the market for simple silhouettes that while looking stylish, provide support too. We understood that everyone woman was different. I have had the chance of interviewing an array of actors, musicians and artists, along with leading designers, from Valentino Garavani to Isabel Marant. This stunning set is an absolute jaw dropper. CTC: So far… water colour prints, earthy hues, art deco ribbon with classic and 70’s cuts. I’ve always loved fashion and photography and it was very clear to me what I wanted to do. Fella commends itself on being comfortable in construction and versatile; you can take your Fella with you from day to night! The line’s bikinis and one piece swimsuits in bold colors and flattering cuts have been featured in W Magazine, Marie Claire, Cosmopolitan, Allure, and Australian and British Vogue. The result? So, yes, all the boxes are ticked with this brand, now all you have to do is shop it. We had worked so hard over that year to get to this point, so when it came time to shoot and the excitement when we got the images back was incredible. Custom alterations were available to customers that required a little extra tailoring to their individual body shapes. FELLA’s bikinis and one piece swimsuits are made with high-quality fabrics in beautifully tailored patterns for the perfect blend of sophistication and simplicity. And so, the women focus on an impeccable fit, not an easy task when it comes to swimwear but something they’ve conquered. We launched Fella around the same time Instagram started to take off, when the algorithms were in real time. As social media platforms over the years, became more savvy at making money from their users, we too had to adapt. This dusty blue bra style top is an absolute must for your next getaway. She wants something more exclusive, local, hand-crafted—luxurious. Co-founder Christine Tang-Corte shares their brand story to date. Our first business model was based on this - every swimsuit was made to order. A collection of mix-and-match bikini separates and one-pieces crafted from quality Italian Lycra that combines longevity with comfort. Opinions expressed by Forbes Contributors are their own. Based in London, I cover fashion, the arts, culture and travel. The company is based in … CTC: Rosie and I have different roles in the business, mine being sales and production. A super stylish, body contouring full piece with a square back neck and back line. © Bikini Culture Ltd 2020 (Reg No. CTC: Fresh out of fashion and design college, in 2001 I started a clothing label and production factory which I had for 12 years until Rosie (Iffla) and I launched Fella. CTC: The modern woman 18 to 65, timeless, down-to-earth, independent and quietly confident. Rosie’s, marketing and development. The 'Fella w, oman’ is said to appreciate swimwear that is simple yet sophisticated. We grew our team to focus on targeted advertising and creating brand awareness for Fella. The crop top style suits... A one-shoulder top paired with classic bottoms in an elegant teal shade. Christine Tang-Corte: The first memory which resonates with me was our first campaign shoot prior to launching Numero Uno, back in 2013. Fella is a luxury A ustralian bikini brand founded in 2012 by Rosie Iffla and Christine Tang. Chic, cute and sexy all in one; it consists of an everyday... Slip into this flattering crop top and high waisted bottom set for a stylish edge. Dane & Vincenzo Bikini - Coco Cream Check. Founded in 2012 by Rosie Iffla and Christine Tang is the glamourous swimwear label we should be wearing this summer, FELLA. She seeks swimwear flattering to her individual physique. 10791234). The simple crop has an elegant back opening with a gold clasp and cross stitch detailing. We both design and sample our seasons collections together. Based in London, I cover fashion, the arts, culture and travel. With this in mind the brand incorporates high quality fabrics and beautifully tailored patterns into its designs. This stunning bra top is that perfect bikini top that fits in all the right places giving you both comfort... brand founded in 2012 by Rosie Iffla and Christine Tang. They’re in a whole variety of shapes too, meaning there is something to suit all body types. CTC: Social media is an integral part of our business. FC: How, when, why did you get into the industry? There’s underwired bikini tops for extra bust support and classic bandeau tops as well as high waisted briefs, and teeny-weeny bottoms for maximum tanning if that’s more your thing. I have had the chance of interviewing an array of actors, musicians and artists, along with leading. high quality fabrics and beautifully tailored patterns into its designs.