The ‘beyond sport’ concept has involved designing from the ground up to create a retail store that focusses on the needs of both the customer and store staff. HIGHLIGHTS & OVERVIEW 2 3. Densely merchandised unitary has been replaced with clear in-store navigation, open drive aisles and clear sight lines. The shop includes a new area for streetwear and fashion concept USC, which was recently rebranded “US Collective”. However, since Mike became chief executive, the company has initiated a process of transformation to the benefit of all stakeholders. In response to customer feedback, the new store also features a number of gender-neutral changing rooms, complete with 360-degree digital mirrors. Mulberry reported a loss before tax of £14.2m in the year to…, The British Retail Consortium (BRC) has expressed concern over the prime minister's…, Philip Day’s Edinburgh Woollen Mill (EWM) Group has confirmed that it is…. The flagship store is a pillar of an elevation strategy, implemented by the brand to evolve Sports Direct to be considered the ultimate shopping destination.

Mike Ashley faces another showdown with investors at Frasers Group’s annual meeting on Wednesday after one advisory group said shareholders should … Share this post via Facebook, Twitter, Google Plus and LinkedIn, Did you enjoy reading this content? Get full access to all the fashion industry news and intelligence you need, Browse the archive of more than 55,000 articles, access bespoke in-depth research, read the daily and weekly newsletters in full, receive the print magazine (optional), and gain priority access to Drapers events. In its premium lifestyle division, Sports Direct operates 21 Flannels stores, 10 Cruise stores and three Van Mildert stores. 502 Worle Park Way, Weston-super-Mare, BS22 6WA, Sign-up to receive the UK’s most influential business email newswire. As at 28 April 2019, we are still operating out of 54 stores, totalling approx. More information on how to do this can be found in the cookie policy. It has a new brand-edit featuring labels such as Champion, Tommy Hilfiger and Diesel.

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4.6m sq. It has been previously announced that Murray’s fees are directly linked to the value he creates for the group as determined by an independent property valuation. Hires and departures at Superdry, Amazon Fashion, Pentland Brands, Joseph and Longchamp. The elevation strategy continues to enhance and improve our stores and all our digital operations, our product offering, and our marketing channels. Sports Direct plans to open between 10 and 20 of its “new-generation” sports stores over the coming year in the UK and Ireland, most of which will include the new USC concept. Sports Direct said that the planned rebrand will show that the company is no longer just in the sports apparel market and will move into further retail industries.

A current strategy of Sports Direct is to widen distribution channels and improve their online presence via social media and website and store layouts this is their elevation strategy.

Sports Direct has announced that it is to rebrand as the Frasers Group, following a statement by its owner, Mike Ashley. create a viable business which we believe can be a core part of the elevation strategy of the Group in the medium to long-term. The launch of the new Thurrock store thrusts Murray, who first began working with the company in 2015 with responsibility for its property portfolio, into the spotlight. Unexplained Wealth Orders: Rightly Celebrated or Over-Rated? Ashley said the proposed rebrand will be discussed with shareholders and voted on 16th December. This has seen dynamic implementation of our elevation strategy led by Michael Murray.”.